A fresh identity created to reflect the brand’s purpose, personality, and unique aesthetic
Client
Scheme
Client
Scheme
Client
Scheme
Year
2021
Year
2021
Year
2021
Sector
Sector
Sector
Deliverable
Web Development, Art Direction
Deliverable
Web Development, Art Direction
Deliverable
Web Development, Art Direction



Project overview
This branding project set out to create a cohesive visual and verbal identity that feels confident, clear, and distinctly human. Through thoughtful strategy and creative exploration, we developed a brand system that captures the essence of the company—from its core values to its tone of voice.
Every detail, from logo design and color palette to typography and messaging, was crafted to build recognition, build trust, and leave a meaningful impression across every touchpoint
Project overview
This branding project set out to create a cohesive visual and verbal identity that feels confident, clear, and distinctly human. Through thoughtful strategy and creative exploration, we developed a brand system that captures the essence of the company—from its core values to its tone of voice.
Every detail, from logo design and color palette to typography and messaging, was crafted to build recognition, build trust, and leave a meaningful impression across every touchpoint
Project overview
This branding project set out to create a cohesive visual and verbal identity that feels confident, clear, and distinctly human. Through thoughtful strategy and creative exploration, we developed a brand system that captures the essence of the company—from its core values to its tone of voice.
Every detail, from logo design and color palette to typography and messaging, was crafted to build recognition, build trust, and leave a meaningful impression across every touchpoint






Challenge
Challenge
Challenge



Process
Process
Process
Solution
Solution
Solution
Credits
Brand Strategist: Lena Torres
Senior Designer: David Cho
Lead UX/UI Designer: Mia Kwon
Creative Director: Julian Raye
Project Manager: Alexis Ford
Design Producer: Niko Sato
Credits
Brand Strategist: Lena Torres
Senior Designer: David Cho
Lead UX/UI Designer: Mia Kwon
Creative Director: Julian Raye
Project Manager: Alexis Ford
Design Producer: Niko Sato
Credits
Brand Strategist: Lena Torres
Senior Designer: David Cho
Lead UX/UI Designer: Mia Kwon
Creative Director: Julian Raye
Project Manager: Alexis Ford
Design Producer: Niko Sato
More
More
More
Other work