Notch - My Framer Site

Project overview

Notch, a leader in real-time motion graphics, required a bespoke checkout experience and a complete redesign of its outdated customer account management area (My Account). Following a recent rebrand, this work was part of a broader digital transformation that also included a new e-commerce website. I was brought on as Lead UX/UI Designer for the project working closely with the company Director ensuring alignment of the project vision and final execution.

Project overview

Notch, a leader in real-time motion graphics, required a bespoke checkout experience and a complete redesign of its outdated customer account management area (My Account). Following a recent rebrand, this work was part of a broader digital transformation that also included a new e-commerce website. I was brought on as Lead UX/UI Designer for the project working closely with the company Director ensuring alignment of the project vision and final execution.

Project overview

Notch, a leader in real-time motion graphics, required a bespoke checkout experience and a complete redesign of its outdated customer account management area (My Account). Following a recent rebrand, this work was part of a broader digital transformation that also included a new e-commerce website. I was brought on as Lead UX/UI Designer for the project working closely with the company Director ensuring alignment of the project vision and final execution.

Challenge

The licensing and purchasing of the Notch software with multiple variables — products, billing cycles, licence types, currencies and more was complex and required a well thought-out UX approach. The goal was to simplify this, reduce friction, and deliver a seamless, trustworthy experience, especially important given the high value of Notch’s software.

Both the checkout experience and account management portal also needed to reflect the newly developed brand and UI style.

Challenge

The licensing and purchasing of the Notch software with multiple variables — products, billing cycles, licence types, currencies and more was complex and required a well thought-out UX approach. The goal was to simplify this, reduce friction, and deliver a seamless, trustworthy experience, especially important given the high value of Notch’s software.

Both the checkout experience and account management portal also needed to reflect the newly developed brand and UI style.

Challenge

The licensing and purchasing of the Notch software with multiple variables — products, billing cycles, licence types, currencies and more was complex and required a well thought-out UX approach. The goal was to simplify this, reduce friction, and deliver a seamless, trustworthy experience, especially important given the high value of Notch’s software.

Both the checkout experience and account management portal also needed to reflect the newly developed brand and UI style.

Process

Discovery workshops captured requirements and helped validate assumptions around customer pain points, such as clarifying the different types of licences and providing supporting information and access to help along the way.
Wireframes were created and tested to map out and validate the core user journeys.
Interactive prototypes were built and tested refining user flows and usability.
A scalable component library was developed and high-fidelity UI applied across all areas.

Process

Discovery workshops captured requirements and helped validate assumptions around customer pain points, such as clarifying the different types of licences and providing supporting information and access to help along the way.
Wireframes were created and tested to map out and validate the core user journeys.
Interactive prototypes were built and tested refining user flows and usability.
A scalable component library was developed and high-fidelity UI applied across all areas.

Process

Discovery workshops captured requirements and helped validate assumptions around customer pain points, such as clarifying the different types of licences and providing supporting information and access to help along the way.
Wireframes were created and tested to map out and validate the core user journeys.
Interactive prototypes were built and tested refining user flows and usability.
A scalable component library was developed and high-fidelity UI applied across all areas.

Solution

The redesigned checkout introduced a clear, step-based flow that made it easy for customers to customise, purchase, and manage licences. The new My Account area empowered users to manage their details, product licences, and billing with ease. Both experiences aligned with the bold new brand identity, creating a consistent and integrated platform.

Solution

The redesigned checkout introduced a clear, step-based flow that made it easy for customers to customise, purchase, and manage licences. The new My Account area empowered users to manage their details, product licences, and billing with ease. Both experiences aligned with the bold new brand identity, creating a consistent and integrated platform.

Solution

The redesigned checkout introduced a clear, step-based flow that made it easy for customers to customise, purchase, and manage licences. The new My Account area empowered users to manage their details, product licences, and billing with ease. Both experiences aligned with the bold new brand identity, creating a consistent and integrated platform.

More

More