Re-energizing the New Zealand Olympic Committee (NZOC) website
Client
NZOC
Client
NZOC
Client
NZOC
Year
2023
Year
2023
Year
2023
Sector
Non-profit, sport
Sector
Non-profit, sport
Sector
Non-profit, sport
Deliverable
Website, design system
Deliverable
Website, design system
Deliverable
Website, design system
Project overview
The New Zealand Olympic Committee (NZOC) represents the Olympic and Commonwealth Games in New Zealand, leading national teams and promoting Olympic values. Partnering with Catch Design (digital partner to the NZOC), the goal was to redesign and rebuild the NZOC website and offer a new app to better showcase athlete talent, strengthen public engagement, and elevate the overall digital experience. I worked as Lead Designer for the new website from concept through to testing and final launch.
Project overview
The New Zealand Olympic Committee (NZOC) represents the Olympic and Commonwealth Games in New Zealand, leading national teams and promoting Olympic values. Partnering with Catch Design (digital partner to the NZOC), the goal was to redesign and rebuild the NZOC website and offer a new app to better showcase athlete talent, strengthen public engagement, and elevate the overall digital experience. I worked as Lead Designer for the new website from concept through to testing and final launch.
Project overview
The New Zealand Olympic Committee (NZOC) represents the Olympic and Commonwealth Games in New Zealand, leading national teams and promoting Olympic values. Partnering with Catch Design (digital partner to the NZOC), the goal was to redesign and rebuild the NZOC website and offer a new app to better showcase athlete talent, strengthen public engagement, and elevate the overall digital experience. I worked as Lead Designer for the new website from concept through to testing and final launch.
Challenge
The existing website was outdated, unstable, and underperforming. Key content such as media libraries and feature articles lacked visibility, while engagement typically spiked only during games times. The challenge was to create a more engaging, stable, and user-friendly platform that connected fans with the NZ Team year-round. With a strong brand and world class talent there was also an opportunity to really elevate the overall experience and UI.
Challenge
The existing website was outdated, unstable, and underperforming. Key content such as media libraries and feature articles lacked visibility, while engagement typically spiked only during games times. The challenge was to create a more engaging, stable, and user-friendly platform that connected fans with the NZ Team year-round. With a strong brand and world class talent there was also an opportunity to really elevate the overall experience and UI.
Challenge
The existing website was outdated, unstable, and underperforming. Key content such as media libraries and feature articles lacked visibility, while engagement typically spiked only during games times. The challenge was to create a more engaging, stable, and user-friendly platform that connected fans with the NZ Team year-round. With a strong brand and world class talent there was also an opportunity to really elevate the overall experience and UI.
Process
User research was conducted to establish a new information architecture and navigation prioritising the most visited areas (Games, Athletes and Sports)
Prototypes were created and tested to refine user flows.
A new design system was developed based on updated brand guidelines with great consideration for the use of colour and cultural pattern designs. This enabled a solid framework to help with consistency, scalability and CMS usability.
Accessible, media-rich pages designed with improved content discoverability.
Process
User research was conducted to establish a new information architecture and navigation prioritising the most visited areas (Games, Athletes and Sports)
Prototypes were created and tested to refine user flows.
A new design system was developed based on updated brand guidelines with great consideration for the use of colour and cultural pattern designs. This enabled a solid framework to help with consistency, scalability and CMS usability.
Accessible, media-rich pages designed with improved content discoverability.
Process
User research was conducted to establish a new information architecture and navigation prioritising the most visited areas (Games, Athletes and Sports)
Prototypes were created and tested to refine user flows.
A new design system was developed based on updated brand guidelines with great consideration for the use of colour and cultural pattern designs. This enabled a solid framework to help with consistency, scalability and CMS usability.
Accessible, media-rich pages designed with improved content discoverability.
Solution
The new website resolved performance issues, simplified navigation, and made content easier to find. Enhanced Photos/Videos pages with robust search and filtering, restructured Schedule & Results pages, and an improved long-form article design delivered a stronger, more engaging experience.
Solution
The new website resolved performance issues, simplified navigation, and made content easier to find. Enhanced Photos/Videos pages with robust search and filtering, restructured Schedule & Results pages, and an improved long-form article design delivered a stronger, more engaging experience.
Solution
The new website resolved performance issues, simplified navigation, and made content easier to find. Enhanced Photos/Videos pages with robust search and filtering, restructured Schedule & Results pages, and an improved long-form article design delivered a stronger, more engaging experience.
Results
Results
Very positive stakeholder and user feedback.
Very positive stakeholder and user feedback.
Very positive stakeholder and user feedback.
Significant increase in visitors, particularly during games.
Significant increase in visitors, particularly during games.
Significant increase in visitors, particularly during games.
