High impact annual reports for global sports marketing agency
Client
TLA
Client
TLA
Client
TLA
Year
2016–2017
Year
2016–2017
Year
2016–2017
Sector
Sports marketing
Sector
Sports marketing
Sector
Sports marketing
Deliverable
Digital & printed reports
Deliverable
Digital & printed reports
Deliverable
Digital & printed reports
Project overview
TLA Worldwide is one of the world’s leading sports marketing agencies, representing athletes from Olympic legends Sir Chris Hoy and Rebecca Adlington to top NFL stars. While at strategic design agency Studiomade (London), I was tasked with creating both printed and digital annual reports to showcase the company’s growth and impact to stakeholders and investors.
Project overview
TLA Worldwide is one of the world’s leading sports marketing agencies, representing athletes from Olympic legends Sir Chris Hoy and Rebecca Adlington to top NFL stars. While at strategic design agency Studiomade (London), I was tasked with creating both printed and digital annual reports to showcase the company’s growth and impact to stakeholders and investors.
Project overview
TLA Worldwide is one of the world’s leading sports marketing agencies, representing athletes from Olympic legends Sir Chris Hoy and Rebecca Adlington to top NFL stars. While at strategic design agency Studiomade (London), I was tasked with creating both printed and digital annual reports to showcase the company’s growth and impact to stakeholders and investors.
Challenge
Having worked closely with TLA for over five years and developed their brand, Studiomade had the trust and creative freedom to evolve the brand further. With strong demand for both physical and digital editions, the challenge was to deliver a premium, tactile printed report alongside an engaging, interactive digital experience — each playing to their own unique strengths.
Challenge
Having worked closely with TLA for over five years and developed their brand, Studiomade had the trust and creative freedom to evolve the brand further. With strong demand for both physical and digital editions, the challenge was to deliver a premium, tactile printed report alongside an engaging, interactive digital experience — each playing to their own unique strengths.
Challenge
Having worked closely with TLA for over five years and developed their brand, Studiomade had the trust and creative freedom to evolve the brand further. With strong demand for both physical and digital editions, the challenge was to deliver a premium, tactile printed report alongside an engaging, interactive digital experience — each playing to their own unique strengths.
Process
Explored a wide range of visual concepts to keep each year’s report fresh and distinctive.
Developed a bold aesthetic using vibrant colour, monotone photography, and strong typography.
Elevated the printed report with premium finishes — textured G.F. Smith Colorplan Citrine stock for the cover, high-gloss editorial highlights, and fine-weight stock for financial sections.
Designed a responsive microsite housing the digital reports, featuring interactive charts, subtle animations, and optimised mobile layouts.
Process
Explored a wide range of visual concepts to keep each year’s report fresh and distinctive.
Developed a bold aesthetic using vibrant colour, monotone photography, and strong typography.
Elevated the printed report with premium finishes — textured G.F. Smith Colorplan Citrine stock for the cover, high-gloss editorial highlights, and fine-weight stock for financial sections.
Designed a responsive microsite housing the digital reports, featuring interactive charts, subtle animations, and optimised mobile layouts.
Process
Explored a wide range of visual concepts to keep each year’s report fresh and distinctive.
Developed a bold aesthetic using vibrant colour, monotone photography, and strong typography.
Elevated the printed report with premium finishes — textured G.F. Smith Colorplan Citrine stock for the cover, high-gloss editorial highlights, and fine-weight stock for financial sections.
Designed a responsive microsite housing the digital reports, featuring interactive charts, subtle animations, and optimised mobile layouts.
Solution
The dual-format approach enhanced stakeholder engagement and reinforced the brand’s industry-leading positioning. The digital report delivered a fast, streamlined way to access key highlights, while animations and video added energy and context. The printed report provided a rich, tactile experience that underscored TLA’s bold and premium brand ethos — effectively communicating their story to shareholders across the UK, USA, and Australia.
Solution
The dual-format approach enhanced stakeholder engagement and reinforced the brand’s industry-leading positioning. The digital report delivered a fast, streamlined way to access key highlights, while animations and video added energy and context. The printed report provided a rich, tactile experience that underscored TLA’s bold and premium brand ethos — effectively communicating their story to shareholders across the UK, USA, and Australia.
Solution
The dual-format approach enhanced stakeholder engagement and reinforced the brand’s industry-leading positioning. The digital report delivered a fast, streamlined way to access key highlights, while animations and video added energy and context. The printed report provided a rich, tactile experience that underscored TLA’s bold and premium brand ethos — effectively communicating their story to shareholders across the UK, USA, and Australia.
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